Daimler predicts more consumers to lease Mercedes than previously expected
With the notable resurgence of the automotive industry over the past several months, German automaker Daimler is predicting very optimistic sales figures for the coming year, predicting that an unseen number of drivers would
lease Mercedes and adjusting the speed at which it delivers the vehicles accordingly.
While the global car industry is anticipating increased deliveries of between 3 and 4 percent over the previous year, Daimler has set its goal at an estimated 8 percent growth, doubling the sales increases expected by the rest of the industry. An exact number of vehicles that the company intends to sell has not been released as of yet, according to Business Day magazine.
In a recent speech to investors, Daimler CEO Dieter Zetsche claimed that the road ahead will not be easy, but is achievable.
"Our global sales target for the year is ambitious but realistic," Zetsche said at the annual shareholders meeting in Berlin held earlier this week.
Sales of the company's Mercedes-Benz line, which also include the Smart and Maybach line of cars, increased by 11 percent in the first quarter of 2010, representing around 271,200 vehicles sold in the first three months alone.
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