Daimler lifts sales expectations after more people lease Mercedes
With March proving to be a highly lucrative month for
car leasing professionals, German automaker Daimler is taking notice of the increased demand for its Mercedes Benz line of cars. With a spike in both sales and stock prices, Daimler AG is forecasting higher sales totals for 2010 with the intention of catching market leader BMW.
With a revamped operating profit goal of $3.4 billion, the Stuttgart-based company is predicting significant gains to be made on its Mercedes, Smart and Maybach lines of automobiles. The new estimates are largely based on better than anticipated earnings in the first quarter on sales and leases of the Mercedes E- and S-class, according to the Automotive News.
London-based industry analyst, Philippe Houchois, claims that the news is good for the automaker, which has struggled with its profitability expectations in the recent past.
"[The first quarter was] what someone would expect in a good environment, which means it's here," he told the news provider. "For three successive quarters, we felt Daimler management was unable to reliably predict or communicate the group's operating performance."
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