Chrysler kick-starts Detroit factory for new Viper build
As Chrysler prepares to launch production of its next-generation SRT Viper, the company has announced it will re-open a shuttered assembly plant in Detroit. Employees have already started arriving for training as they prepare to build the first new Viper in late 2012.
The move replaces 150 jobs that were lost when the plant shut down last year. Chrysler had closed the Conner Avenue Assembly Plant when the company stopped supplying the Viper to vehicle lease dealers in July 2010, after 18 years of sales.
"The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model," said Ralph Gilles, president of Chrysler's SRT Brand. "We're extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City."
Originally built in 1966, the factory was purchased by Chrysler in 1995. Workers are planning to completely overhaul the building for its role in Viper production. The new building will implement a world class manufacturing (WCM) system intended to reduce waste while improving quality and productivity.
The result could be a sports car that has little in common with other Dodge vehicles. In fact, Chrysler intends to deliver the auto to car leasing showrooms under the company's SRT badge - meaning street and racing technology - instead of the Dodge brand.
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